There no denying that the Brits take their climbing seriously. Mountaineering, bouldering, trad, sport, headpointing, comps and DWS are all respected and  seen as part of the same game. Perhaps that why it’s not surprising that the British Mountaineering Council (BMC) has put out such a slick promotional video that reaches out to all members of the climbing community. As with so many things climbing related, the Brits get it right.

http://www.vimeo.com/35757953