Brands Skipping Outdoor Retailer Despite Denver Move
The Outdoor Retailer show is moving from Salt Lake City to Denver this winter. The move comes after some major brand exhibitors pulled out of the Utah event over a number of issues, mostly the dismantling of Bears Ears National Monument.
This year’s trade show is called the Outdoor Retailer and Snow Show and a number of major brands will not be attending.
Wile some brands often skip the winter event and only attend the summer show, some big companies are signalling they might be leaving for good.
The trade show runs from Jan. 24 to 28 at Denver’s Colorado Convention Center and there will be over 1,000 brands in attendance.
But it will feel a little empty without some heavy hitters. Brands like Arc’teryx and Columbia Sportswear will be skipping the show.
Columbia noted in a statement: “Columbia has made the difficult decision to depart Outdoor Retailer. We will not have a presence at the Winter Show in January 2018.
“In our annual review of the brand’s investments across the board, it became clear to us that now is the best time to change the direction in a few aspects of our business. We believe we can drive better results and consumer demand through a strategic refocusing of our resources.”
Other climbing brands that will not be at the event include Metolius and Sterling.
Patagonia, who helped start the movement that saw the Outdoor Retailer move to Denver, will be at the show.
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