What was one of the the best April Fools jokes from any climbing brand in recent years has turned into a brilliant piece of marketing.

Black Diamond released its new Hot Forge Heated Chalk Bag on April 1 and it quickly went viral.

With a sharp video featuring Alex Honnold, Black Diamond has shown that combining one of the best ideas in climbing technology to never be made with one of the world’s best climbers works.

Kolin Powick is the category director for climbing at Black Diamond and he wrote on social media, “Sold out in one day. More coming in early May.”

Climbers are still confused whether the chalk bag is real. Calgary climber Regan Kennedy posted about getting one below.

We can assure you that it’s very real and very perfect for Canadian climbing.

See here for more and get in line, these are one hot item!

It is a real thing, and it’s mine 😍#acephale #bowvalleysummersarecold

A post shared by reganmkennedy (@reganmkennedy) on

Report error or omission

Related