Canadian premium outdoor adventure brand set up shop in the Eaton Centre, Canada’s busiest mall. Despite the swishy new location, however, they offer a decidedly more old-fashioned service with ReBird, a repair program to lengthen the life of your Arc’teryx gear. “People love our gear,” says store manager Alice Kim. “It’s an investment, so they naturally want to make it last as long as they can, and it keeps it out of the landfill.”
ReBird staff heat-seal tears, replace zipper-pulls, slider, pull cord, and bottom boxes, cord ends, cord locks, and buckles. They also test waterproof breathable gear for leaks and educate customers on gear care.
For bigger repairs, like the replacement of a panel on a jacket, customers can choose the colour of the panel in-store, and the jacket is sent to the repair centre in B.C. for this service. The Re-Bird program in the New York store has been able to restore 75 per cent of gear that’s been brought in, so it’s good news for Toronto outdoor gear users.
The Toronto store is also part of an initiative to give back to the local outdoor community. Local ambassadors include ultrarunner Rachel Sklar and climbers Ryan Anthony and Jakob Elliott. Nationally, Arc’teryx ambassadors include top climbers like Quentin Roberts and Alannah Yip and trail runner Adam Campbell.