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These Ski Vids Will Make Sure Ski With A Helmet Always

An estimated 1.8 million people per year sustain a traumatic brain injury in the United States and Canada. The High Fives Foundation in California is hoping to change that. The High Fives Foundation “supports the dreams of outdoor action sports athletes by raising injury prevention awareness while providing resources and inspiration to those who suffer life-altering injuries.”

High Five’s B.A.S.I.C.S. program, which stands for “Being. Aware. Safe. In. Critical. Situations,” is focused on promoting safety and awareness via coaching, education, and presentations and is also behind the eighth Helmets Are Cool film, which is split into five different chapters this year. The Helmets Are Cool campaign was created with two simple goals in mind: get everyone to wear helmets and spread awareness on safety.

“We obviously don’t want these injuries to happen, so this is a great way for us to get the word out and try to prevent injury before people crash,” says Becca Lefanowicz, operations and media manager for High Fives Foundation.

Helmets Are Cool Vids