On Aug. 24, The North Face is teaming up with climbing gyms around the world to offer a day of climbing. In Canada, they’ve partnered with 14 gyms from coast to coast to give climbers a space to either try climbing for the first time or get back indoors after a summer of rock.
Global Climbing Day is turning three in 2019 and today The North Face released new data on the state of climbing in America. The study, conducted by Marketing & Research Resources on behalf of The North Face, reveals that 30 per cent of people are interested in learning to rock climb and 40 per cent plan to watch the sport in the 2020 summer Olympics.
The North Face data reveals that the sport is appealing to a more urban audience with more than half of today’s climbers (56 per cent) living in an urban area. And 88 per cent of climbers pursue the sport because it makes them feel adventurous and energized or gives them a rush. Nearly 40 per cent of climbers say that the sport is a great way to spend time with friends and family and 68 per cent climb with a friend, significant other or spouse..
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Hands up 🙋🏻♀️ for Global Climbing Day on August 24th! 🌎 GCD is founded on the principle that #WallsAreMeantForClimbing. Economic, social, and emotional walls divide communities and prevent people from connecting with their goals. But #GlobalClimbingDay challenges the idea that walls are impassable. Think about a personal wall of your own, something that is blocking your way. How can you overcome this challenge and get to the top? I’m certain there’s good beta to figure out 😉 I’m proud to join this initiative with @thenorthface and will be sharing my own wall-climbing experiences at @bkbx and @brooklynboulders Somerville on August 24th. Join me! 🤗 📸 @cahrisa from The Hang #climbing #bouldering #neverstopexploring @thenorthface_climb
“The sense of community and inclusion I feel from the climbing community is what first drew me to the sport, and I am always looking for ways to extend that to others,” said Ashima Shiraishi, The North Face climber and Olympic-hopeful. “As climbing makes its Olympic debut in Tokyo 2020, I’m excited to see new people interested in the sport and hope that The North Face’s efforts to lower barriers to entry gives more people the opportunity to try their hand at it.”
As a part of the Walls are Meant for Climbing initiative, The North Face has partnered with The Trust for Public Land to build public climbing walls that make climbing more inclusive and accessible across the U.S. By 2021, The North Face and The Trust for Public Land will have completed construction of four public climbing walls in Denver (2018), Atlanta (2019), Chicago (2019), and New York (2021)
Walls are Meant for Climbing
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