The owner of the Cordless group which includes Pusher and Revolution, Clark Shelk, announced they will be closing their North America division on Dec. 19, 2014.
In a blog post, Shelk went into details about the companies history and decision behind the closing.
“By the end of 2003, when I took over as the boss of Pusher, these companies had been run into the ground. At that time, I was left with these brands and product lines, about $300,000 debt and the landlord telling us he was going to change the locks if we didn’t pay him the six months back rent.”
“The basic fact is we can’t compete in the bouldering gear market unless we lower product quality and mass-produce it in some overseas sweatshop. To keep this company going, I am facing a hard reality; make huge financial investments into the company and make big ethical compromises. But I am not able to do either of those things right now.”
“On Dec. 19, 2014, The Cordless Group (Pusher and Revolution) in North America will be closing shop indefinitely. We will still continue producing and selling our holds from our manufacturing spot in Germany and ship them anywhere in the world. Those Germans make good beer and Mercedes-Benz’s, so you can trust they know what they’re doing. Holler at them via revolutionclimbing.eu.”