Back in 2015, this April Fools product launch racked up 50,000 views in 48 hours. “The reign of technical fabrics is no match for quarter-inch leather in Technical Lederhosen.”
The fake launch read: New for Spring 2015, we’re introducing the Outdoor Research Lederhosen. Whether you’re out for your morning trail run, or you’re sending your favorite V7, our Lederhosen is the perfect choice for your next adventure.
We know that no matter what, you want to keep that sweat against your body, which is why our Lederhosen feature 24-ounce, 1/8-inch thick leather panel construction and Sweat Lock™ technology, restricting breathability as much as possible. Constructed with our patented bi-button codpiece, a snug, ball-tight fit and our proprietary Beer Shield Technology™, the Outdoor Research Lederhosen is built to reflect the most recent addition to our list of Core Values: Above all else, it’s all about looking good while you recreate. Watch below.