Boulder Denim, the first to market in 2015 with outdoor active stretch denim, launches their second generation product, Denim 2.0. Active, stretch denim is trending with consumers from all walks of life looking for product that fits great, wears well for a variety of activities and stays cleaner longer.

Boulder Denim 2.0 is a 10.5 ounce four-season denim featuring a proprietary 360-degree Extreme Diagonal Stretch (EDS) technology in a lightweight fabric blend that moves with the body, is highly durable and non-restrictive.

Each pair is shaped with a waistband designed to work with the curves of the body hugging contours and reducing gapping. With 90-percent shape memory and reinforced stitching, Boulder Denim 2.0 retains its fit no matter the activity.

The PFC-free hydrophobic DWR treatment repels sweat, liquids and stains to help keep pants dry and clean longer. Additionally, every pair of Boulder Denim 2.0 features super deep pockets designed to keep items from falling out when you’re on the move.

A trap pocket with a hidden zipper secures valuables making it the perfect pair to bring along on the next travel adventure. Boulder Denim 2.0 is available in four perfect fits, women’s skinny and straight leg, and men’s athletic and slim styles.

Visit the kickstarter page here for more info.

We’ll be on Kickstarter live today (Friday, August 17th) at 9:00am PST. Come join @bradboulders and @tazbarrett for a Q&A session. Head to the link in our bio. Hope to see you there! • • • This is @r_dueck on our last climb of the day. 5 bolts over 95ft of enjoyable climbing make this a must-do route when visiting Necedah. The view from the top is worth every move. 📷: @bradboulders • • • #craftedfortheclimb #bdroadtrip #climb #boulderdenim #explore #outdoors #optoutside #bouldering #rockclimbing #climbing #adventure  #climbing_is_my_passion #c_l_i_m_b #kickstarter #necedah #wisconsin #wi #chicago #sandstone #tradisrad #tradclimbing #crowdfunding #startup #entrepreneur #kickstarter #teamboulderdenim

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