Watch ‘At What Price’ Featuring Canmore Photographer

The film ‘At What Price’ debuted at the 2016 Banff Mountain Film Festival before screening at festivals around the world.

Created by Tommy Day, it focuses on Canmore-based photographer John Price as he “explores the myth of ‘the perfect life’ that’s so pervasive in social media… this film ponders how to strike the balance as an artist between self-promotion and authenticity.”

It's not everyday you get to live out a dream. For several years now I've dreamt of presenting a film I made at the @banffmtnfest and last night it happened. @johnpricephotography ,by my side, described it as surreal. I couldn't agree more. Sitting in the theater and watching something you made with hundreds of others-crazy. Thanks to John, @quiges @brycebrownimages @jeanpaulrose @canmoregirls @paulzizkaphoto @huens @audreysnowclimb Special thanks to @maddypaddypuddinpie without whom this would not have been possible. #filmmaking #documentary #banffmountainfilmfestival #livetocreate

A post shared by Tommy Day (@tommydaycreative) on Nov 6, 2016 at 12:03pm PST

Social media has changed the landscape of how climbers interact and share stories. As Price points out, “This isn’t so much a climbing film, but a mountain culture short about something that I think everyone who uses social media can relate to.”

There are pros and cons to Facebook, Instagram, Snapchat and other platforms, but whether or not you agree with using it you should watch this film.