From Black Friday through the end of the year, Patagonia is matching all donations made through Patagonia Action Works. The following is a press release from Patagonia on Nov. 26.

Patagonia is making it easy for you to give to your favorite environmental group in the name of a loved one (including your holdout uncle who refuses to believe in climate science). And, even better, Patagonia will match your donation.

Environmental nonprofits make up only three percent of philanthropic giving, yet climate change is our biggest existential threat. Communities are being disrupted and even displaced while solutions to the crisis are known and available. So this holiday season, please donate to environmental protectors in the name of your disbelieving uncle—or anyone else of your choice.

Patagonia is matching all donations made through Patagonia Action Works starting Nov. 29 (Black Friday) through Dec. 31, 2019. Donors can choose to send a digital eCard, print a card from home, or pick up a physical card in any Patagonia store in the United States or Europe. No purchase of Patagonia product is required for donations to be eligible for matching.

“Black Friday is often a day when we go out and buy things we don’t really need and give them to people who don’t really want them,” Patagonia CEO Rose Marcario wrote on LinkedIn this week.

“This year, consider giving to our home planet in the name of someone you love. Give to the tireless, community-based groups who work to save clean water and air in your neighborhoods, our public land treasures, our wild animals and birds, and our wide oceans.”

Patagonia will match all donations made on Patagonia Action Works between Nov. 29 to Dec. 31, up to $10,000 USD per donation until we’ve reached a maximum match of $10,000,000 USD. Donations are tax deductible. Visit here for more.

Patagonia Action Works

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