Mountain Hardwear Gears Up to Celebrate 30th Anniversary
The iconic American brand will be re-releasing some of their most loved pieces from the past three decades
Experience the legacy of California mountain brand Mountain Hardwear as they gear up to celebrate their 30th anniversary this fall in 2023. Founded in Richmond, California by a passionate group of mountain enthusiasts back in 1993, Mountain Hardwear has always been a pioneer in innovative outdoor gear and clothing.
As they mark this significant milestone, they’re reintroducing three iconic pieces – the Subzero Down Jacket Reissue, a down-filled jacket ideal for belaying or hanging out on cold days, Windstopper Tech Jacket Reissue. a versatile soft shell that offers warmth and wind protection and, Exposure GORE-TEX Parka Reissue, a waterproof breathable hard shell perfect for rainy conditions – each revamped and reimagined to align with their renewed commitment to sustainability.
Chris Curtis, the esteemed senior outerwear product line manager at Mountain Hardwear, faced a tough choice when it came to selecting from the brand’s treasure trove of designs. Ultimately, they settled on the Exposure GORE-TEX Parka Reissue, the Subzero Down Jacket Reissue and the Windstopper Tech Jacket Reissue because these pieces encapsulate the core principles of Mountain Hardwear’s design philosophy: innovation, functionality, and top-notch materials. However, these classics have been given a fresh update, reflecting the brand’s contemporary focus on sustainability. The Windstopper Tech Jacket Reissue and the Exposure GORE-TEX Parka Reissue now proudly feature recycled fleece and recycled linings, showcasing Mountain Hardwear’s commitment to environmental responsibility.
Reflecting on the brand’s evolution, Curtis reminisces, “In the early days of the company, our sole focus was on crafting products of unparalleled quality. Over time, our dedication expanded to encompass durability and sustainability. Take, for instance, the iconic shoulder and elbow patches that adorned our jackets – they weren’t just a style statement; they were part of our dedication to performance and longevity. Our enduring pieces have always stood out for their longevity, a cornerstone of our eco-conscious philosophy. After all, if a jacket endures, there’s no need for a replacement.”
Beyond esthetics, functionality has remained a paramount consideration for Mountain Hardwear. Even as they celebrate their heritage, the re-released pieces have undergone meticulous updates to enhance both their durability and practicality. Curtis underscores the pivotal role that athlete feedback has played in this process. “Our athletes have been an indispensable source of insights, offering invaluable feedback on our products and prototypes. Their real-world experiences guide us in refining what works and what doesn’t.”
Curtis’s enthusiasm for the forthcoming release is palpable. For Mountain Hardwear, revisiting our past is a stepping stone into the future. “Looking back allows us to chart our course forward,” says Curtis, acknowledging their roots while progressing toward new horizons. This re-release marks Mountain Hardwear’s inaugural venture into reissuing past classics, and rest assured, there’s much more to come.
Get ready to embark on a journey through time with Mountain Hardwear’s celebratory re-release of their iconic pieces – a tribute to their enduring commitment to craftsmanship, innovation, and a sustainable future. As they commemorate three decades of adventure, their legacy lives on through the gear that has defined the mountain lifestyle.
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