Pocket Media, owner of Climbing/Rock and Ice, acquires Outside
The media company announced they will rebrand from Pocket Outdoor Media to Outside
Over the past year, there’s been some big changes in outdoor media, with the closure of Coast Mountain Culture, Powder Magazine, Snowboarder, Bike and Surfer. Late last year, we learned that Pocket Outdoor Media purchased Climbing and Big Stone Publishing (owner of Rock and Ice and Gym Climber) and many other publishing companies.
Today, we learned that Pocket has purchased Outside Magazine and will rebrand as Ouside. They also purchased Outside TV, Gaia GPS and Peloton magazine, along with other titles.
Snews reported that Robin Thurston, CEO of the new Outside, said, “Adding these businesses to our portfolio and rebranding Pocket is a transformative moment for us. Together with our other category-leading properties—SKI, Yoga Journal, Backpacker, Trail Runner, VeloNews, Climbing, Warren Miller Entertainment, Roll Massif, FinisherPix, SNEWS, and more—these brands make our new company the world’s leading creator of active living content, experiences, travel, and services. We now deliver content to almost every home in America across every platform, screen, and device.”
Thuston continued, “It’s hard to imagine a more succinct, impactful, and inspiring name than Outside. Being outside, being active and healthy, and conducting business in an environmentally responsible way is at the center of everything we do here. So not only did we acquire two amazing brands, we also found the company name that we had been searching for.”
Founder, chairman, and editor-in-chief of Outside, Larry Burke, will be retiring from his day-to-day duties at Outside to work on his memoir. The first issue of Outside was published in 1977.
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